Adobe Analytics + Salesforce Integration Now Available For Download
Get the holy grail for tying top-of-funnel marketing analytics with bottom-of-funnel sales data.
The 60-minute integration for Adobe Analytics and Salesforce (AA+SFDC) is now available for download from Adobe Exchange for Adobe Experience Cloud! And, if you’re attending Adobe Summit in Las Vegas this week, don’t miss Stoke’s presentation of the technology during the “Launch Idol” session (S610) tomorrow, March 27 at 2 p.m. PDT in Delfino 4005.
AA+SFDC Integration quickly connects lead status and contact attributes from Salesforce CRM into Analysis Workspace in Adobe Analytics. The result is more accurate analytics across the customer journey, more strategic marketing and sales decisions, and, ultimately, a more relevant customer experience.
“The effort to integrate Salesforce data into Adobe Analytics dies at most companies because of the complexity of the process,” said Sam Fonoimoana, founder of Stoke. “The integration we offer is a game changer because we can bring together all of this valuable information from the top to the bottom of the marketing and sales funnel in about an hour instead of having it take months.”
Key benefits of AA+SFDC Integration include:
Set up in one hour — Eliminate months of consulting and engineering with AA+SFDC Integration that automatically connects Adobe Analytics and Salesforce via a visitor ID pass-through and proprietary algorithm.
Track unlimited conversions — Track customer conversions through every step of the journey, from MQL and SQL to closed won and revenue.
See more customer attributes — Don’t stop at tracking lead status. Look at multiple dimensions with the opportunity to select both lead and contact attributes.
Connect multiple CRMs — Many enterprises use many instances of Salesforce across different departments and business units. The AA+SFDC Integration can connect multiple Salesforce CRM databases into Adobe Analytics for a more connected customer view.
One of Stoke’s customers, Pluralsight, is already enjoying the benefits.
“Working with [Datajoin] to integrate Adobe Analytics with Salesforce was a quick connection,” said Rick Tolman, vice president, B2B Digital Demand Generation and Customer Marketing at Pluralsight. “Now we can see a complete view of our customers in our marketing and sales funnel right in Adobe Analytics to help us in our marketing and customer experience efforts.”
More About Datajoin
Datajoin is a marketing analytics firm that offers data integrations, analytics strategy, reporting and predictive modeling. The company was founded by Sam Fonoimoana, an analytics expert with extensive analytics knowledge from data engineering to machine learning. Sam has helped companies such as DOMO, Franklin Sports, Ancestry.com and Adobe connect their marketing efforts to revenue. Stoke clients include Adobe, Highmark Health, Pluralsight, Workfront, InMoment, SeaVees and Purple.