The 60-minute integration for Adobe Analytics and Salesforce (AA+SFDC) is now available for download from Adobe Exchange for Adobe Experience Cloud!

Marketers measure the success of their content with visits, clicks, impressions and anecdotes. But measuring the bottom-line value of content to determine ROI has been elusive—until now.

Clicks, impressions, unique visits. They’re all standard metrics marketers use to gauge content performance. But while these metrics may paint a sufficient picture and, with it, steer future business to consumer (B2C) campaigns, these data points likely aren’t enough for a business to business (B2B) marketer.

Have you ever heard a marketer tell you about an idea for a campaign that will drive great awareness? I have. Typically these initiatives are things like celebrity endorsements, ‘viral’ social media campaigns, Facebook live videos, and my personal favorite — sponsoring “tent-pole moments.”