May 14, 2021

Use the Right Tool for the Job

When I was young, fixing up our house and doing projects around the yard, my dad (and my grandpa) used to always say, “use the right tool for the job.” (I once used a dull knife to cut carpet, and my dad said, “son, it looks like a gopher has been gnawing on that...”)
May 11, 2021

You Don’t Have to Fly Blind on Your SFDC Communities

I was watching a program on bats the other day and was reminded of how incredible they are at using echolocation to help them survive. Without echolocation they are quite literally flying blind.
June 4, 2020

Yes, You Can Audit Your LinkedIn Targeting

One of the most powerful aspects of the LinkedIn platform is the ability to precision-target very specific audiences (my last article was about this). You can tailor your campaigns to different audiences by job title, company, company size, industry and much more.
March 6, 2020

The Benefits of Integrating Salesforce Into Adobe Analytics

As marketers, we crave to understand the customer journey in order to provide true personalization that our prospects will appreciate. Being able to see actual customer journeys is dependent on one major key: data integration.
November 22, 2019

Webinar: How to Integrate Adobe Analytics with Salesforce

Stitch Salesforce CRM data to Adobe Analytics behavioral data instantly—using our integration tool.
September 13, 2019

Stoke Data Releases Adobe Analytics + Microsoft Dynamics Integration

AA+Dynamics Integration from Stoke Data quickly connects lead status and contact attributes from a customer’s Dynamics CRM into Analysis Workspace in Adobe Analytics.
March 27, 2019

Stoke Takes Second Place In Adobe Partner Contest

The AA+SFDC Integration extension is a gamechanger for Adobe Analytics users because it makes integrating important full-funnel data directly into Analysis Workspace so easy,” said Jeff Chasin, principal product manager for Adobe Experience Platform. “Most clients we know get their CRM data integrated in about an hour, giving Adobe Analytics users a real advantage.”
March 26, 2019

Adobe Analytics + Salesforce Integration Now Available For Download

The 60-minute integration for Adobe Analytics and Salesforce (AA+SFDC) is now available for download from Adobe Exchange for Adobe Experience Cloud!
February 27, 2019

PRESS RELEASE: Stoke Pulse Ties Content to B2B Deals for Real ROI Measurement

Marketers measure the success of their content with visits, clicks, impressions and anecdotes. But measuring the bottom-line value of content to determine ROI has been elusive—until now.