Know All Web Behaviors
Now you can get all of your prospect’s key web behaviors – inside of Marketo. Not just what page they went to, but how long they stayed, PDFs downloaded, videos viewed and other key conversion events that the business relies on. All these and more are easily tracked inside of Adobe Analytics and with this Micro Integration you will have this data readily available inside of Marketo activities and tied to the Lead. 100% automated and 0% stress.
Personalization 2.0: “Smarter” Smart Lists
Personalize like you’ve always wanted to. With all key web signals now inside of Marketo, your Smart Lists just got a whole lot smarter than your competitors. Want to send a campaign to prospects from a certain industry who have viewed a complete video series? Or maybe you want to send a save campaign to prospects who started an online application but never completed it? The possibilities are exciting and endless with your Adobe Analytics data inside of Marketo.
Lead Scoring That Works
Demographic and firmographic data can only take you so far with your Marketo lead scoring model. Studies have shown that just a 10% increase in lead quality can result in a 40% increase in sales productivity. You need as many key online behaviors to send the best quality leads to sales. This Micro Integration gives you all the data you need to produce quality scores that will translate into improved sales performance.