Activate on Digital Buyer Behavior
Company size, industry, and other typical CRM attributes aren’t enough. With this Micro-Integration you’ll be able to activate on critical digital behaviors of your potential buyers directly in Marketo.
“Smarter” Smart Lists
With your key digital data now inside of Marketo, your Smart Lists just got a whole lot smarter. Want to send a campaign to prospects from a certain industry who have viewed a complete video series? Or maybe you want to send a save campaign to prospects who started an online application but never completed it?