Stop Wasting Money and Start Optimizing Your Email Campaigns
Adobe Analytics can measure website visits and conversions from your email campaigns while Salesforce Marketing Cloud can measure your sends, open and click rates. In order to truly optimize you need to measure from start to finish. For example a certain campaign may be great at driving opens and clicks but perform horribly on the website due to the content. As an email marketer you need to see the full picture or you will be wasting spend and losing out on sales.