Salesforce to Adobe's Customer Journey Analytics Micro Integration

Adobe’s new Experience Platform is taking Adobe from web tracking to a 360 degree view-of-the-customer tracking. This includes data from your CRM – such as Salesforce. With this Micro Integration you can stitch web data to down-funnel conversions from MQL to closed deals in Salesforce. And it’s all visible right in CJA.

Show Marketing’s Direct Impact on Sales in Analysis Workspace

This powerful Micro Integration allows you to pull deal and pipeline information into Adobe Analytics’ Analysis Workspace. This means at your next Stakeholder meeting you can show the direct impact of your campaigns and content on pipeline and closed deals. Your influence, team and budgets will grow as you are able to present this data.

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