Marketing is consistently challenged by sales to get them better quality leads. Without better behavioral data, this is hard to do. Use every clickstream behavior you can think of with this Micro Integration—this is next-gen Lead Scoring!

Research shows that 60% of the customer journey happens before a prospect raises their hand and fills out a form. Marketing Automation platforms today do not capture this valuable 60% of the customer journey and are missing over half of the puzzle. This Micro Integration captures this data and delivers the entire customer journey.

Buyer intent is hard enough to measure, and without granular Adobe Analytics data, you can’t see the details of the full journey web behavior. What can you do? This Micro Integration delivers all granular Adobe clickstream data. You can now see all activities: downloads, video views, form starts, button clicks, abandoned cart, etc. right inside Pardot activities and tied to the Lead.