Create lead nurture tracks using time spent, pdf downloads, click events, and more.
Prioritize sales outreach based on product intent, content consumption, or other activities.
Save revenue opportunities by capturing web visitors that started a form but didn't finish it using form start events.
Prevent churn by segmenting customers using login events, help page visits, and other data that indicate a user might stop using your product or website.
Improve your customer experience by creating personalized outreach just for your 'power users.'
Identify and convert more freemium customers to paid customers by knowing all product usage data right at home in Marketo. The sales team will thank you forever.
Create offers for existing customers who are spending time on the site, looking at your newest product offerings, or consuming a high amount of content.